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Woodpecker cider comes to China

Beer, wine and now cider. Keeping pace with the increasing market for Western drinks in China, a new joint venture has been set up in Qufu, Confucius' birthplace, to make cider.

The new operation is a joint venture between HP Bulmer, the British cider-maker, and San Kong Brewery to produce Woodpecker cider. Bulmer is investing some 200,000 in the project and will take a 65% stake in the Qufu Bulmer San Kong Cider Company. Bulmer will also supply technology and marketing expertise.

John Harvey, Bulmer's international director, said, We are excited at the prospect of creating a successful cider market in China, a country with enormous potential for the development of alcoholic long drinks. He believes that the new joint venture company will be China's first cider-maker, even though China grows 40% of the world's apples. The deal has received official blessing: one reason is that the Chinese government is keen to reduce the number of apples currently gong to waste.


 


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