Woodpecker cider comes to China
Beer, wine and now cider. Keeping pace with the increasing market
for Western drinks in China, a new joint venture has been set up
in Qufu, Confucius' birthplace, to make cider.
The new operation is a joint venture between HP Bulmer, the British
cider-maker, and San Kong Brewery to produce Woodpecker cider. Bulmer
is investing some
¡ê200,000 in the project and will take a 65% stake
in the Qufu Bulmer San Kong Cider Company. Bulmer will also supply
technology and marketing expertise.
John Harvey, Bulmer's international director, said, ¡°We are excited
at the prospect of creating a successful cider market in China,
a country with enormous potential for the development of alcoholic
long drinks.¡± He believes that the new joint venture company will
be China's first cider-maker, even though China grows 40% of the
world's apples. The deal has received official blessing: one reason
is that the Chinese government is keen to reduce the number of apples
currently gong to waste.